Content Marketing Strategy

Content Marketing Services

Words are powerful – they can exert a strong influence over your prospects and persuade them to buy your products and services.

Few of your competitors take the time to develop engaging web content. You need to be smarter than that. When you load up your web properties with carefully researched and well written articles and blog posts, as well as high quality educational videos, your prospects will be much more likely to find your content and take your business and your brand seriously. 

A huge part of digital marketing is content distribution. In addition to the material on your website and social media accounts, it is vital to develop and distribute off site content. This will lead to referral traffic, backlinks that will improve your search engine rankings and a higher overall brand profile on the internet. We specialise in content syndication and website promotion. 

Getting your content in front of your prospects is both exciting and lucrative when done correctly. It is far from easy, though, as the content marketing process has many moving parts. This is why you need us to help you. 

Topic Research

You must know what your market is looking for. Understanding search trends and pain points is crucial. When you have actionable intel, you can then develop content that meets the needs of your prospects. 

Engaging Website Content

Your website is your main digital marketing communications channel. Focus first on creating articles, blog posts, downloadable reports and training videos that you can use on your own official website. 

Sales Copywriting

Copy that sells your products and services has to be considered a vital component of a successful content marketing strategy. Our direct response copywriters have years of performance marketing experience. 

Video Production

Video is an incredibly popular medium online, with youtube now officially listed as the second largest search engine in the world. If you want to engage, educate and entice your prospects, video is supremely effective. 

Training Manuals

Set yourself up as an authority in your market by creating downloadable training manuals, ebooks and quick start guides. Our writing team and graphic designers can produce a first class product for you. 

Content Distribution

You cannot rely solely on the quality of your online content - promotion is an essential part of the process. We can distribute your articles, press releases and videos across the internet for more traffic and backlinks

Inbound marketing is a huge part of our digital marketing strategy. Why chase after prospects when you can develop content that they are already looking for right now? Search based marketing is a much less stressful way to promote your brand and your business. And it works!

Effective Copyrighting

Digital content can take many forms, including PDF files, kindle books, articles, blog posts, motion graphics, whiteboard, live action and screen capture videos and images and infographics. If you don't know where to start, we can design and implement a strategy for you. 

Your number one content marketing agency 

We have years of experience in creating and promoting high quality digital content. Get in touch for help.

For a completely new approach to marketing and sales generation, consult northern Ireland's leading content marketing company right now.


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